Trademark Q&A

Purposes of Trademark Protection

“A trademark” is also known as a brand, and is used for identifying the specific source of goods or services provided. In order to avoid confusion, to protect the rights of a trademark right holder and the interests of consumers, to prevent any unfair competition and to facilitate the development of an industrial or commercial business, the Trademark Act clearly prescribes circumstances under which a party may not file a trademark application and prohibits any party from plagiarizing another party’s registered trademark.(§1, Trademark Act)